First fashion Brioni took place in 1952 at the Pitti Palace, Florence. The show gave the company exposure to clients internationally. In 1954, Brioni held a fashion show in New York, followed by shows in eight other American cities. This year, Brioni opened new shops on both sides of the Atlantic.
From the beginning, the Brioni suits were a luxury available to few, namely the wealthy aristocrats of Europe. Celebrities like Clark Gable and Cary Grant began to buy their costumes Brioni in the 1950s to work in the studios of Cinecittà in Rome. New York crime boss John Gotti Gambino family has earned the nickname elegant throw on after his wide-ranging wardrobe of bespoke suits Brioni. Today, Brioni is a favorite of real estate mogul Donald Trump. It is said that the Middle East sultan once ordered a staggering 100 Brioni suits in a single month.
If it’s a suit, then it’s Brioni. nowadays I want to share with you Italian fashion house Brioni’s Autumn-Winter 2015-2015 campaign images, which feature American male wonderful model Sean O’Pry. I love imaginative director Brendan Mullane’s kimono-style tailoring. We see genuine exclusivity of the tailored pieces, which feature fresh designs and the touches of Japan’s architecture. O’Pry wears characteristic looks made of sky-scraping quality dressmaking and featuring complex shirts and mannish jackets. I’d like to show you behind the scenes images of the campaign.