MIn 1925, in a small German village, the world got its first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles north and west of Nuremberg, that those simple three stripes were brought to life by adidas’ founder, Adolf “Adi” Dassler. Adidas began small, producing soccer and running shoes, which ironically are still the main products that adidas is known. Adidas has continued to gain momentum through the years. Many attribute this to the quality, style and reputation of Adidas.
Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, adidas sales totaled 3 billion dollars. In late 1995, adidas went public with their actions. It was a great success and continues to operate internationally. Perfumery and personal care company are manufactured by Coty, Inc. under license worldwide
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